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MPRD, Radio Medford Ink Sports Park Naming-Rights Pact

By Quinnan Kirkland, Resource Dev. Coord.
December 19, 2011
Field 1 at the U.S. Cellular Community Park softball/baseball complex is now “Radio Medford Field” as a result of a five-year naming-rights agreement between the City of Medford and Mapleton of Medford.

The contract provides the Medford Parks and Recreation Department with $175,000 in advertising credit ($35,000 per year) for promotion of City recreation programs and services. The radio exposure enhances the value of current and future programs and partnership proposals, ultimately helping MPRD generate sponsorships that reduce taxpayer subsidies.

“This mutually beneficial agreement provides Medford Parks and Recreation with major outreach opportunities that benefit our Department and the community in a variety of ways,” Parks and Recreation Director Brian Sjothun said.

The agreement also provides Radio Medford with exclusive signage and recognition opportunities at USCCP.

“Our partnership with the City of Medford is another great opportunity for our six stations to connect with the local community,” Radio Medford General Manager Joe Mussio said. “USCCP is just one of the great things the City of Medford and the Parks and Recreation Department have to offer, and this partnership helps get the word out.”

Mapleton of Medford owns six radio stations comprising Radio Medford, including KBOY-FM (95.7), Lite 102-FM, Beat 93.7-FM, The Wolf 105.1-FM, ESPN Radio 580-AM and KCMX-AM (880).

Radio Medford Field is the fifth USCCP naming-rights deal. The Mapleton Medford agreement was preceded by contracts with U.S. Cellular, Southern Oregon Media Group (Field 2), Knife River Materials (Field 5) and Charter Communications (Field 9).

For more information on how to partner or advertise with Medford Parks and Recreation, contact Quinnan Picton at 774-2407 or quinnan.picton@cityofmedford.org.

701 N. Columbus Ave. Medford, Oregon 97501 Phone: (541) 774-2400 Fax:(541) 774-2560

Email: parks@cityofmedford.org Hours: 8 a.m. - 5 p.m.

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