USCCP in the News
U.S. Cellular Community Park Sets Activity Record in 2011By Rich Rosenthal, Rec. Supt.
January 05, 2012
A record number of tournaments and events at U.S. Cellular Community Park funneled millions of dollars into Medford’s economy during 2011, according to research conducted by the Medford Parks and Recreation Department.
Forty-six sporting and special events at the 11-field, 132-acre park during the 2011 calendar year produced an estimated $8.8 million in local sales. The 525 teams from outside the Rogue Valley that visited Medford spent nearly $3.8 million, which does not factor in a "ripple effect."
“Economic impact is the ‘return on investment’ for taxpayers, and citizens should be proud of this world-class facility,” Parks and Recreation Director Brian Sjothun said. “Investment in state-of-the-art facilities is good for park patrons and the community as a whole.”
If one job is created for every $36,481 in economic impact – Medford’s median income – USCCP theoretically created 104 jobs based on the direct spending of visitors.
Since its May 2008 grand opening, the $30 million municipal facility has generated over $28.2 million in estimated local sales stemming from 14,000 games and over 600,000 sports-related participants and spectators.
Parks and Recreation staff compiled the economic impact figures using empirical data-collection and analytical methods outlined by Texas A&M professor Dr. John L. Crompton in his 1999 book “Measuring the Economic Impact.”
Read the complete 2011 USCCP Annual Report (pdf).
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