USCCP in the News
U.S. Cellular Community Park Sets Economic Impact Record
A 15 percent increase in teams traveling to Medford produced a record-setting $11.85 million year in economic stimulus produced by tournaments and special events held at U.S. Cellular Community Park during 2016, according to research conducted by the Medford Parks and Recreation Department.
The stimulus from 41 events shattered the previous record of $11 million established in 2015, the fifth consecutive record-breaking year.
A total of 1,837 teams competed on the 14 synthetic-grass fields at the 132-acre park, including 890 from outside the Rogue Valley. The visiting team count rose for the sixth consecutive year.
Since its May 2008 grand opening, the facility has generated over $79.6 million in estimated local sales stemming from 36,700 games and over 1.6 million sports-related participants and spectators. The $34.7 million estimated total spending by visiting teams since 2008 now exceeds the $32.5 million in park construction costs.
Parks and Recreation staff compiled the economic impact figures using empirical data-collection and analytical methods outlined by Texas A&M professor Dr. John L. Crompton in his 1999 book, "Measuring the Economic Impact.”
The complete USCCP Annual Report is posted here.
U.S. Cellular Community Park is a municipal park owned managed and maintained by the City of Medford. The City of Medford and U.S. Cellular entered a facility naming rights agreement in 2008.
Medford, USCCP Hosting ASA Championship Softball TournamentBy Rich Rosenthal
July 28, 2016
Rich Rosenthal, Asst. Parks & Recreation Dir., 541-774-2483, firstname.lastname@example.org
(MEDFORD, July 28, 2016) – A slew of 10-and-under girls fastpitch softball teams on the West Coast will keep Medford and U.S. Cellular Community Park hopping next week.
The source of the hubbub is the 30-team 2016 ASA U10B Western National Tournament coordinated by the Medford Parks and Recreation Department.
The tournament was awarded to Medford’s state-of-the-art sports park through a competitive bidding process in Jan. 2015 and is attracting teams from as far as San Diego and Spokane, Wash.
The week-long event kicks off Mon., Aug. 1 with a 6 p.m. opening ceremony at the USCCP stadium field. Pool play games begin Tuesday at 9 a.m. and double-elimination bracket play commences Thursday morning. The championship game is slated for Sun., Aug. 7 at 1 p.m.
“The City of Medford is proud to host this prestigious tournament,” Parks and Recreation director Brian Sjothun says. “It’s an economic boon for the community and we’re working hard to make it a wonderful, memorable experience for the participants, coaches and spectators.”
All but three of the teams are traveling to Medford from California, including state association champions Placentia Yorba Linda (Southern California), Goleta (Central California), Quicksilver (Northern California) and Five Cities (Sacramento). The Eagle Point Junior Eagles are among two Oregon teams attending.
The week-long tournament is expected to generate several hundred thousand dollars in economic impact for the community.
701 N. Columbus Ave. Medford, Oregon 97501 Phone: (541) 774-2400 Fax:(541) 774-2560
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